Dana Giles, a talented Pilates instructor, asked me to take the first photos for her new fitness brand. She envisioned images that felt light, airy, and full of energy, while capturing the essence of NYC. We chose the parks around the Freedom Tower for their iconic skyline and natural beauty, a perfect backdrop symbolizing both the city’s resilience and Dana's dynamic approach to wellness. The combination of vibrant greenery and sleek city architecture allowed us to create a visual narrative that reflects her brand’s strength, serenity, and New York roots.